Experience Superbowl LI Pregame Party Featuring Lady Antebellum, O.A.R., and More…


superbowl 2017 Patriots vs. The Falcons

On Location Experiences (OLE), the official hospitality partner of the National Football League (NFL), announced today that seven-time Grammy award winning group Lady Antebellum, along with O.A.R. and Tyler Farr will be performing at their pre-game party at the NRG Center prior to Super Bowl LI in Houston, Texas on Sunday, February 5.

For the first time, all three bands will grace the stage at the Champions Club in the NRG Center, a pre-Super Bowl event exclusive to OLE guests, which will also feature high-end cuisine from STK, appearances by NFL alumni and coaches and the Texans Cheerleaders. OLE is providing premium Super Bowl LI packages with verified tickets, including exact seat locations, and unprecedented access to a full weekend of unmatched experiences.  OLE is the most official way to attend Super Bowl LI. Ticket packages can be purchased at www.NFLOnLocation.com.

Lady Antebellum

Honing in on the melodious foundation that first brought Lady Antebellum together, the group returns to radio airwaves with “You Look Good,” while concurrently announcing it as the debut single off their sixth studio album HEART BREAK (Capitol Nashville), to be released June 9. Charles Kelley, Hillary Scott and Dave Haywood simultaneously share plans to return to the road, with more than 65 shows planned in six countries on their YOU LOOK GOOD WORLD TOUR, presented by NABISCO. With more than 18 million units sold, seven-time GRAMMY award winning group Lady Antebellum has earned nine No. one hits and countless other awards including Billboard Music Awards, People’s Choice Awards and Teen Choice Awards, while also taking home ACM and CMA “Vocal Group of the Year” trophies three years in a row. For more information about new music and upcoming tour dates, visit www.ladyantebellum.com.

“I think it’s a no-brainer for any artist to immediately say ‘yes’ when you’re asked to play at Super Bowl events,” said Lady Antebellum’s Charles Kelley. “We are looking forward to heading down to Houston in a couple weeks to play and maybe after today our Falcons will be too!”


Marking two decades of making records and playing sold-out concerts around the world since the band was founded in 1996 in Rockville, Maryland, O.A.R is marking their 20th anniversary with the release of their latest album, XX; a career spanning collection that shines a light on key moments from the band’s illustrious career including some of their biggest hits “Shattered,” “Heaven,” “Hey Girl” and “Peace.”  XX also features two new songs;  including the new single “I Go Through” which was written and recorded as the cameras rolled during the captivating six-part docu-series Evolution of a Song.  O.A.R. has performed on such national TV shows as The Today Show, Live with Kelly and Michael, CONAN,  and 2015 Special Olympics Opening Ceremony.  O.A.R. will embark on a North American tour with Train kicking off on May 12th in Las Vegas at the MGM Grand Garden Arena. www.ofarevolution.com.

“We are excited to be heading to Houston on Super Bowl Sunday,” said Jerry DePizzo of O.A.R. “We look forward to getting everybody on their feet and ready for the big game.”

Tyler Farr
Tyler Farr

Tyler Farr is an American country music singer and songwriter known for his albums: Redneck Crazy (2013) and Suffer in Peace (2015) in addition to his No. 1 singles: “A Guy Walks Into a Bar,” “Whiskey In My Water” and “Redneck Crazy.” www.tylerfarr.com.

“The Super Bowl is one of my favorite traditions, so having the opportunity to participate with the NFL & On Location Experiences is an honor,” said Tyler Farr. “I am excited to warm up the crowd for the game with my friends Lady Antebellum and O.A.R.”

Simplifying and elevating the fan experience, OLE offers guests unparalleled access to exclusive game day, pre- and post-game parties created by visionaries in the industry including Sean Connolly (Kreate Inc.), Jack Murphy (Nomadic Entertainment), and Ricky Kirshner (Kirshner Events), as well as access to the on-field celebration following the Lombardi Trophy presentation, appearances by NFL Legends, savory cuisine from James Beard Award-winning chef Chris Shepherd and STK, top amenities, and first-rate entertainment.


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About On Location Experiences

On Location Experiences is a premium experiential hospitality business owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity (the entity that oversees the NFL’s private equity efforts) and Jon Bon Jovi. On Location Experiences specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment. On Location is the official hospitality provider of the NFL, providing proprietary fan access to marquee NFL events, including the Super Bowl, Pro Bowl, NFL Draft, and International Series Games in London. On Location is expanding its offerings through new partnerships, including a joint venture with Ricky Kirshner, one of the entertainment industry’s preeminent event producers, as well as the acquisitions of Anthony Travel, the nation’s largest provider of sports and travel management services, Runaway Tours, the VIP hospitality business for premier music acts that was founded by Jon Bon Jovi, Kreate Inc, a full service live creative concept and production firm with a focus on the customer experience, and Jack Murphy’s Nomadic Entertainment to create exclusive music and high-end nightclub experiences, leading up to major sporting events. For more information about On Location Experiences, please visit www.NFLOnLocation.com.