AHS is known for its creepy, mysterious promos for each season, but this year — in keeping with the plan to hide the theme — the marketing department is openly deceiving fans. It’s not like FX isn’t sharing any teasers, since we’ve seen more than a dozen different promos, each seeming to reference classic horror films, but not connecting to one obvious theme. That’s intentional.
As Landgraf revealed, the marketing team “went out and made many more trailers than you’ve actually seen for hypothetical seasons of ‘American Horror Story,’ meaning different genres and different places. And one of them is accurate, and the others are just misdirects.”
Which one is accurate? Fans don’t know for sure, but we have our eyes on that demon baby in the “Lullaby” promo.